Mobile & Static Branding

Static Billboards & Corporate fleet branding is both a high impact and cost-effective way to promote your company brand and product / service. Billboards & Truck decals for fleet branding reach thousands of potential customers every day!

For many years moving media has played and important role in the media mix. The trailer or mobile billboard has large appeal for launches or other short term campaigns.

Why Static Billboards?

Consumers are inundated with advertising, and the reality is that technology has increasingly empowered them to avoid it. Outdoor Advertising and Marketing, however, cannot be discarded, blocked or skipped over. There is no channel to change or tune out. Outdoor advertising is unavoidable, and this fact alone is why Outdoor Advertising is rapidly growing while spending on traditional media is declining. A "value for money" medium when utilized correctly will successfully build brands and services

Why Mobile Billboards?

Mobile Billboards take the proven outdoor static billboard format much further. Mobile Billboards simply work harder for your investment dollar by providing continuous presence throughout the marketplace - not just in one fixed location like static signage. Mobile Billboards are especially effective at providing reach and frequency in areas where static billboards are restricted by local municipality. As traffic flow and patterns shift throughout the day, Mobile Billboards simply follow the traffic. This is the time and place advantage of Mobile Billboards that must be understood. Further, Mobile Billboards provide dynamic, continuously changing content which is more than twice as effective at retaining consumer's attention.

Mobility = Time and Place Advantage
Mobility means your advertising investment works harder. Your brand and message are not on display in just one location, nor must you purchase multiple outdoor advertising locations to increase reach. With Mobile Media, your billboard is seen by consumers across South Africa and major cities 5 days a week atleast.

Mobile Get Up Close and Eye-Level with Consumers = Unavoidable Impressions
Unlike static roadway signage that is generally out of the immediate field of view, Mobile Media places your brand and message right at street level. Consider the proximity difference - Would your rather have a bright colorful billboard displayed within a few feet of your customer, occupying a substantial field of view, or a billboard located 100 - 200 metres away? The difference in effectiveness is obvious. Mobile Billboards generate impressions because they simply can't be missed.

Email mark@squireindustries.com for more info on branding opportunities